DESPERATE Fitness Marketing Strategy – 2584th Edition
I got this insane text message last week from this awesome trainer of mine – check this out! It’s unbelievable!
This is how it read:
“Hey Steve, this is my deal. My I broke up with my boyfriend about a week ago and I decided to move out of the house. I am now living out of my car and spending nights at friend’s houses all around Orange County and it is beginning to suck really badly. I have got to make my business blow up to a HUGE scale all within the next three to six weeks because if I can’t do it by then, I will not have anywhere else to stay. Can you help me do this and is it even possible?”
So, like anyone else in this situation, I solved her problem… I asked her to come and stay at my place (Only kidding).
I told her that I would get her started on would call a “Human Billboard” lead-generating email.
It is very important that an email has the big 3 to be a “lead magnet”:
1. A subject line that grabs the attention. No one will open an email if they lose interest or think they are getting spam from reading the subject line.
2. An interesting story. This is one of the more critical elements since it makes your readers less defensive and makes them an easier sell. If you fail to provide your prospect an excellent reason that they need to accept your special offer, then they will be uneasy and unsure.
3. A definite CALL TO ACTION. You have to tell them precisely what you want them to do, give direction on how to do it, and inform them about what they’re missing if they do not take action immediately.
Below is the exact email that was used to pull $3,315 in just 4 days.
Maybe you could figure out why it was such a success…
(BTW there was also a very COOL video included!!!)
How are you Judy?
I’m being totally sincere…
I seriously need some help here and I’m asking for a small favor.
Stay with me for a moment and I will explain why.
I’m sure you remember a little while back, when I was happy with my lean figure?
As time has gone by I have slowly started gaining the pounds which has caused my jeans to fit smaller and smaller until, now, I cannot fit into them any longer.
To make matters worse, each time I opened my closet doors, those super skinny jeans were just hanging there staring at me feeling neglected and sad.
I let work devour my life.
I worked for 2 hours every freakin day and worked my butt off in that weight room…
And to beat it all, I ate the most bland, unexciting “healthy food” that has been invented and I just did NOT get down to a size that my “skinny” jeans would fit me.
Depression began to set in.
I was at the point that I thought that I would have to be stuck in this body for as long as I live.
My luck changed when I mistakenly discovered an outstanding fitness formula that after only 27 short days I was back into my “skinny jeans” at last.
And listen to this – I wasn’t dieting or spending that long at the gym.
I don’t want to jump ahead so I will go back to the beginning now and continue the story.
The bulk of my clients had all worked for a mortgage company that went bankrupt and were no longer doing business with me.
It was a very dangerous spot to be in because I couldn’t handle the cost of advertising and if I did not figure it out soon I would be living on the streets!
This is where you come into my great and unconventional idea.
I plan to assist 20 people in getting back into THEIR “skinny jeans” by almost giving away free personal training sessions.
People will immediately see your results – the way you look will be ten times more effective than your word-of-mouth. All it will take is you and the other 19 people acting as “human billboards”
Sound good to you?
I am almost certain that when have helped around 20 people fit back into their skinny jeans, the outcome would speak much louder than any words possible and my business would blow up for sure.
Still sounding good?
I really do not have surplus money to help me advertise my personal training services so I figured that all three of us, (your skinny jeans, you and me) could take full advantage of the situation that I am in.
I would like to assist you in slipping back into that awesome pair of blue jeans that are hanging up in your closet, because you will feel amazing when you can put them back on.
I am back to my awesome body!
I would love it if you would help me blow up my business and get these crazy results for a low price of $15 a session and walking around on display as one of my human billboards.
Don’t let the price fool you.
I know it is absurdly cheap, but I absolutely think that it will help keep me from living on the streets 
and definitely help you get sexy and fit.
I feel extremely happy when I look into the mirror and I think to myself “Can this really me? Yeah… it is!” Has it been a long time since you have said that when looking in the mirror?
I really REALLY need your help.
Give me a call at ###-###-####
Thank You so much!!!
Marin
Steve Hochman is a fitness marketing expert and gives away tons of his proven client getting tips for free. Check out his Marketing Fitness Strategies at http://www.stevehochman.com
Article Source: DESPERATE Fitness Marketing Strategy